In today’s digital age, non-profit organizations must embrace marketing tools just as strategically as businesses do. With limited budgets, limited staff, and a mission-driven focus, non-profits often face unique challenges in reaching and engaging their audience. The right digital marketing tools can help bridge this gap—empowering non-profits to build awareness, connect with supporters, and drive real impact.
Here’s a curated list of the best digital marketing tools that every non-profit organization should consider in 2025.
Email Marketing: Mailchimp or Brevo (formerly Sendinblue)
Email remains one of the most powerful tools in a non-profit’s arsenal. It’s direct, personal, and cost-effective.
- Mailchimp offers a free tier perfect for smaller nonprofits. Its user-friendly design tools, automation workflows, and detailed analytics make it a top choice.
- Brevo (Sendinblue) is another great option, especially for organizations that want to combine email with SMS marketing. It has a generous free plan and is GDPR-compliant, which is crucial for donor privacy.
Why it matters: Email marketing helps nonprofits maintain consistent communication with donors, volunteers, and stakeholders—nurturing long-term relationships.
Social Media Management: Buffer or Hootsuite
Managing multiple social media platforms can be time-consuming. Tools like Buffer and Hootsuite make it easy to schedule posts, engage with followers, and analyze performance—all from one dashboard.
- Buffer is simple and cost-effective, ideal for small teams.
- Hootsuite offers more advanced features, such as team collaboration and detailed analytics.
Why it matters: Consistent and strategic social media presence is essential for visibility, storytelling, and campaign success.
Content Creation: Canva
Visual content is vital for grabbing attention online, and Canva has become a must-have tool for nonprofits. With drag-and-drop design, templates for social media, flyers, presentations, and more, even non-designers can create professional-looking visuals.
Canva also offers free premium access to registered nonprofits through its Canva for Nonprofits program.
Why it matters: High-quality visuals help communicate your mission, build trust, and increase engagement.
Fundraising and Donation Platforms: GiveWP or Donorbox
Your digital marketing efforts need a reliable donation system behind them. Two of the best platforms for online fundraising are:
- GiveWP: A WordPress plugin that allows you to create custom donation forms directly on your website.
- Donorbox: A user-friendly donation platform with recurring giving, donor management, and easy integration with websites and CRMs.
Why it matters: Making the donation process smooth and secure increases conversion rates and helps build long-term donor trust.
Customer Relationship Management (CRM): HubSpot or Bloomerang
Managing relationships with donors, volunteers, and supporters is key. A CRM helps track interactions, segment your audience, and personalize communication.
- HubSpot CRM offers a robust free plan and is perfect for marketing automation and tracking.
- Bloomerang is designed specifically for nonprofits and includes tools to improve donor retention.
Why it matters: Personalized outreach and data-driven insights lead to stronger connections and higher engagement.
SEO and Website Analytics: Google Analytics + Yoast SEO
Understanding your website traffic and optimizing for search engines is essential for organic growth.
- Google Analytics provides detailed insights into how users interact with your site, what content they engage with, and where they come from.
- Yoast SEO is a WordPress plugin that helps you optimize your content for search engines, making it easier for people to find your organization online.
Why it matters: Better SEO = more visibility = more potential donors and supporters discovering your mission.
Project Management: Trello or Asana
Running campaigns, coordinating volunteers, and managing content calendars require smooth project management.
- Trello is a visual, board-based tool great for managing smaller projects and task assignments.
- Asana offers more detailed workflow options and is great for collaborative teams managing complex campaigns.
Why it matters: Good organization ensures consistency, clarity, and reduced stress for non-profit teams.
Survey and Feedback Tools: Google Forms or Typeform
Getting feedback from donors, volunteers, and the community can help improve your campaigns and services.
- Google Forms is a free and easy way to gather responses.
- Typeform offers a more visually engaging experience and is ideal for storytelling surveys or donor insights.
Why it matters: Data collected directly from your audience helps tailor your approach and improve effectiveness.
Video Marketing: Lumen5 or InVideo
Video is a powerful medium for storytelling. Tools like Lumen5 and InVideo help you turn blog posts or stories into captivating videos—without needing a video editor.
- Both platforms offer easy-to-use templates and drag-and-drop functionality.
- Many nonprofit video templates are available to help craft emotional and impactful stories.
Why it matters: Videos increase engagement, especially on platforms like Facebook, Instagram, and YouTube, making your message more shareable and memorable.
Google Ad Grants
This isn’t a tool per se, but a massive opportunity. Google Ad Grants offers eligible nonprofits up to $10,000/month in free advertising on Google Search, You can use it to drive traffic to your site, promote fundraising campaigns, recruit volunteers, or raise awareness.
Why it matters: It’s free traffic from the world’s most used search engine—take advantage of it.
